Have you heard of a man by the name of Henrik Fisker? Or of Bernard Koehler? These two men are the founders of a new car company, Fisker.
The Fisker management team are re-defining the limitations of the automobile as we know it. They have created a ‘white-space opportunity’ in the luxury hybrid automotive industry space. And here is the new gorgeous 2012 Fisker Karma:
Even though Fisker is essentially still a startup company the management team have picked up a handful of top awards:
- 2011 Luxury Car of the Year – BBC Top Gear
- 2012 Design of the Year – AUTOMOBILE Magazine
Henrik Fisker has been associated with other successful car designs, such as the BMW Z8 and the Aston Martin DB9 – “two of the most beautiful cars of recent years” according to Drive.com.au journalist, Jay Leno. So, Henrik is no ‘overnight success’ it would seem. And nor are Henrik’s fellow management team members. If you take a look at the profiles of the management team behind Fisker, you will see why Fisker is picking up award after award and is going from strength to strength.
In fact, recruit the most experienced people you cannot afford”.
My point is simple. Great companies are made up of experienced people. If you want to increase the value of your company, then do something today to recruit the most experienced people you can afford. In fact, recruit the most experienced people you cannot afford. How? Raise capital, give them free equity, sell them a stake in the company. Do what is necessary to become ‘an overnight success’